Market knowledge

Karsten Beutner
23. February 2022
Ka-ching for sustainability – and innovations

Many companies shy away from additional costs to make their packaging more sustainable. Yet numerous studies now show that consumers are willing to pay more for sustainable packaging. We have calculated what is in it for you and which scenarios can ensure that sustainable packaging can nourish itself. There is a lot at stake, because […]

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Karsten Beutner
These top trends are shaping the packaging industry

Are we bringing owls to Athens when we tell you that the packaging industry is facing profound and far-reaching upheavals? We are all experiencing how the market is becoming increasingly complex, confusing and at the same time dynamic. Stability was yesterday. The future viability of many business models has become questionable. Decision-making certainty has become […]

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Karsten Beutner
25. November 2021
Shortage of raw materials affects operational processes. What helps?

The shortage of raw materials continues to hold the industry in its grip and is now also having a massive impact on operational processes. Almost no company can escape the situation. And the situation remains tense. According to surveys, the bottlenecks will probably keep us busy until at least the end of 2022. Here we […]

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Karsten Beutner
Supply chain issues: The way out in the face of rising transport costs and increased prices has a system

Supply bottlenecks and the congestion of transport modes are leading to rising prices in transportation. The increase is reverberating and showing effects throughout the chain. As a result, the cost of packaging can increase by around 2.5 percent. Remedies for the supply chain problems are promised by transport management systems, which, as a digital logistics […]

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Karsten Beutner
22. September 2021
Is HolyGrail 2.0 really the circular economy’s ‘holy grail’?

Against the backdrop of increasing environmental regulations and stricter recycling quotas, packaging manufacturers, and in particular the plastics industry, are coming under pressure. This is because far too many recyclable materials are still being lost in the recycling process. The HolyGrail 2.0 initiative wants to change this by using digital marker technology. More and more […]

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Karsten Beutner
23. June 2021
Nothing like before: the consequences of Covid on purchasing behavior

The Corona pandemic and lockdown have had serious consequences for purchasing behaviour and decisions. Trends that were already recognisable at an early stage have intensified. Attributes such as regionality, sustainability, trust, safety, hygiene and health awareness have gained particular weight. Dwindling brand loyalty and growing online purchases are other dominant factors. For companies, the upheavals […]

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Karsten Beutner
How sustainability initiatives are pushing the circular economy

The topic of sustainability dominates the industry like no other. Accordingly, a lot has been set in motion. This is also true in the area of sustainability initiatives for the packaging industry. Diversity and intransparency increasingly go hand in hand. Irrespective of this, the industry must face up to the issue – both sector- and […]

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Karsten Beutner
20. April 2021
Food industry: Growing with food startups.

Just under 11 percent of German startups work in the food and nutrition sector. In total, more than 150 food startups were founded in Germany in 2019. Almost 90% of them generate sales in a wide variety of trendy areas. For established brands, they are formidable competitors, often enough capturing relevant market share. For packaging […]

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Karsten Beutner
Steep curve in commodity prices. What can be done?

Plastics, metal, wood, paper, glass, crude oil, electricity: the prices of packaging materials and energy continue to rise, leading to higher production costs that filter through to consumers. The result is an inflationary cocktail. There are many reasons for price increases – from supply and demand to economic, demographic and political aspects, weather, inflation, and […]

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