{"id":45551,"date":"2025-01-08T12:46:47","date_gmt":"2025-01-08T12:46:47","guid":{"rendered":"https:\/\/bp-consultants.de\/?page_id=45551"},"modified":"2025-01-08T12:49:26","modified_gmt":"2025-01-08T12:49:26","slug":"innovation-marketing","status":"publish","type":"page","link":"https:\/\/bp-consultants.de\/en\/innovation-marketing\/","title":{"rendered":"Innovation Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;bottom&#8221; special_sections_style=&#8221;hero-sub&#8221; css=&#8221;.vc_custom_1717684089479{background-image: url(https:\/\/bp-consultants.de\/wp-content\/uploads\/2024\/08\/shutterstock_1770322292.jpg?id=44891) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Unleash the potential of your innovations with our innovation marketing<\/h1>\n<p>We help you to optimally evaluate and successfully market your material, packaging and machine innovations in order to strengthen your competitiveness.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section padding_style=&#8221;vertical-padding-8-percent&#8221;][vc_row gap=&#8221;30&#8243; padding_style=&#8221;vertical-padding-bot-3-percent&#8221;][vc_column width=&#8221;11\/12&#8243; offset=&#8221;vc_col-lg-9 vc_col-md-offset-0 vc_col-md-10&#8243;]<div class=\"bp-milestone bp-milestone--superlightgrey\"><div class=\"bp-milestone__image\"><img decoding=\"async\" src=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2024\/09\/LandingPI-01-1.svg\" srcset=\"\" alt=\"\" widht=\"150\" height=\"118\" \/><\/div><div class=\"bp-milestone__content\"><p class=\"bp-milestone__skyline\">Challenge \/ Background<\/p><h2 class=\"bp-milestone__title\">The dynamics of the packaging industry<\/h2><div class=\"bp-milestone__text\"><p>Despite the increasing pressure to develop new solutions, many companies lack a structured approach to effectively analyse and market innovations, which can severely hamper growth and competitiveness. This bottleneck must be overcome in order to be prepared for the future.<\/p>\n<\/p><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; padding_style=&#8221;vertical-padding-bot-3-percent&#8221;][vc_column width=&#8221;11\/12&#8243; offset=&#8221;vc_col-lg-9 vc_col-md-offset-0 vc_col-md-10&#8243;]<div class=\"bp-milestone bp-milestone--lightgrey\"><div class=\"bp-milestone__image\"><img decoding=\"async\" src=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2024\/09\/LandingPI-02.svg\" srcset=\"\" alt=\"\" widht=\"106\" height=\"150\" \/><\/div><div class=\"bp-milestone__content\"><p class=\"bp-milestone__skyline\">Solutions &amp; Benefits<\/p><h2 class=\"bp-milestone__title\">Achieving success with a holistic approach from BP<\/h2><div class=\"bp-milestone__text\"><p>Our innovation marketing offers a comprehensive solution, from the evaluation of existing ideas and solutions to successful market entry. With the help of expert surveys, we clarify market needs at an early stage and support you in the marketing of material, packaging and machine innovations as part of lead user projects, ensuring successful market implementation. Along the way, we also optimise your innovation management so that innovation success is not an isolated case.<\/p>\n<\/p><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; padding_style=&#8221;vertical-padding-bot-3-percent&#8221;][vc_column width=&#8221;11\/12&#8243; offset=&#8221;vc_col-lg-9 vc_col-md-offset-0 vc_col-md-10&#8243;]<div class=\"bp-milestone bp-milestone--lightgrey\"><div class=\"bp-milestone__image\"><img decoding=\"async\" src=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2024\/09\/LandingPI-03.svg\" srcset=\"\" alt=\"\" widht=\"108\" height=\"150\" \/><\/div><div class=\"bp-milestone__content\"><p class=\"bp-milestone__skyline\">How it goes<\/p><h2 class=\"bp-milestone__title\">Phases of the offer<\/h2><div class=\"bp-milestone__text\"><p><a href=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2025\/01\/Innovationsmarketing-en.svg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-45553\" src=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2025\/01\/Innovationsmarketing-en.svg\" alt=\"\" width=\"770\" height=\"275\" \/><\/a><\/p>\n<\/p><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; padding_style=&#8221;vertical-padding-bot-3-percent&#8221;][vc_column width=&#8221;11\/12&#8243; offset=&#8221;vc_col-lg-9 vc_col-md-offset-0 vc_col-md-10&#8243;]<div class=\"bp-milestone bp-milestone--primary\"><div class=\"bp-milestone__image\"><img decoding=\"async\" src=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2024\/09\/LandingPI-05.svg\" srcset=\"\" alt=\"\" widht=\"104\" height=\"150\" \/><\/div><div class=\"bp-milestone__content\"><p class=\"bp-milestone__skyline\">Why us?<\/p><h2 class=\"bp-milestone__title\">How BP helps<\/h2><div class=\"bp-milestone__text\"><p>Don&#8217;t let a lack of product innovations endanger your growth and competitiveness. Instead, prove your position as an innovation leader. Contact us and benefit from our customised solutions for your market success!<\/p>\n<\/p><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; padding_style=&#8221;vertical-padding-8-percent&#8221; bg_style=&#8221;bg-superlightgrey&#8221;][vc_row][vc_column width=&#8221;7\/12&#8243; offset=&#8221;vc_col-md-offset-1 vc_col-md-6&#8243;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f37645-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"37645\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/45551#wpcf7-f37645-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"37645\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" 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autocomplete=\"new-password\"\n\t    tabindex=\"1000\"\n    \/><\/span><br \/>\n<span id=\"wpcf7-6adbc69cc8b84-wrapper\" class=\"wpcf7-form-control-wrap first-name-wrap\" data-cf7apps-honeypot=\"first-name\" style=\"display: block;\n\t\t    width: 0px;\n\t\t    height: 0px;\n\t\t    padding: 0px;\n\t\t    border: 1px solid transparent;\n\t\t    display: block;\n\t\t    overflow: hidden;\n\t\t    \"><input type=\"hidden\" name=\"first-name-random-hash\" value=\"42726918\"><label\n\t\t    for=\"wpcf7-6adbc69cc8b84-field\"\n\t\t    class=\"hp-message\"\n        >Please leave this field empty.<\/label><input\n\t    id=\"wpcf7-6adbc69cc8b84-field\"\n\t    \n\t    class=\"wpcf7-form-control wpcf7-text\"\n\t    type=\"text\"\n\t    name=\"dxt4tcpwy58t\"\n\t    value=\"\"\n\t    size=\"40\"\n\t    autocomplete=\"new-password\"\n\t    tabindex=\"1000\"\n    \/><\/span>\n<\/p>\n<div class=\"form-row form-select h2\">\n\t<p><small>We have aroused your interest?<\/small><span>Our company is looking for advice<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-subject\"><option value=\"on business development\">on business development<\/option><option value=\"on circular economy\">on circular economy<\/option><option value=\"on regulation, ratings, reports\">on regulation, ratings, reports<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div class=\"material form-row\">\n\t<div class=\"form-col form-col-50\">\n\t\t<p><label>Name of business *<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-col form-col-50\">\n\t\t<p><label>Contact person* <\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"material form-row\">\n\t<div class=\"form-col form-col-50\">\n\t\t<p><label>Phone (for callback)*<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-phone\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-col form-col-50\">\n\t\t<p><label> E-Mail* <\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"material form-row\">\n\t<div class=\"form-col\">\n\t\t<p><label> Please describe your request <\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"4\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n\n<!--<div class=\"form-row vertical-padding-bot-3-percent\">\n* Mandatory field\n<\/div>-->\n<div class=\"form-row vertical-padding-bot-3-percent\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-privacy\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-privacy\" value=\"1\" aria-invalid=\"false\" 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I agree that my details will be stored permanently for the purpose of contacting me and for queries.<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-row vertical-padding-bot-3-percent\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn-size-big btn-first\" type=\"submit\" value=\"Submit request\" \/>\n\t<\/p>\n<\/div><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"134\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-3 vc_col-sm-offset-1&#8243;]<div class=\"templatera_shortcode\"><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1601985325575 bg-superlightgrey   \"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left  vc_custom_1778138309176\">\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"770\" src=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/05\/cropped-Matthias_AZ6_2175-1024x1024.png\" class=\"vc_single_image-img attachment-large\" alt=\"\" title=\"cropped-Matthias_AZ6_2175.png\" srcset=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/05\/cropped-Matthias_AZ6_2175-1024x1024.png 1024w, https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/05\/cropped-Matthias_AZ6_2175-300x300.png 300w, https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/05\/cropped-Matthias_AZ6_2175-150x150.png 150w, https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/05\/cropped-Matthias_AZ6_2175-768x768.png 768w, https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/05\/cropped-Matthias_AZ6_2175-500x500.png 500w, https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/05\/cropped-Matthias_AZ6_2175.png 1150w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1602761643420   \">\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h2><small>Your contact person<\/small><\/h2>\n<p><strong>Matthias Giebel<\/strong><br \/>\nTel. +49 30 \/ 367 524-21<br \/>\n<a href=\"&#x6d;&#x61;&#105;&#108;t&#x6f;&#x3a;&#x67;&#105;&#101;b&#x65;&#x6c;&#x40;&#98;&#112;-&#x63;&#x6f;&#x6e;&#115;&#117;l&#x74;&#x61;&#x6e;&#116;s&#46;&#x64;&#x65;\">&#103;&#x69;&#101;&#x62;&#101;&#x6c;&#64;&#x62;&#112;&#x2d;&#99;&#x6f;n&#x73;u&#x6c;t&#x61;n&#x74;s&#x2e;d&#101;<\/a><\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221;][vc_row][vc_column]<div class=\"templatera_shortcode\"><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_section bloglisting  vertical-padding-bot-1-percent  \" ><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid vc_row-no-padding  vertical-padding-bot-3-percent postslider \"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><form style='display:none' class='pw_carousel_form_441'><input name='pw_atts' value=\t\t\r\n\t\t\t\t\t'{\"slider_image_size\":\"pw_hor_image\",\"slider_autoplay\":\"true\",\"slider_loop\":\"true\",\"item_desktop\":\"5\",\"item_tablet\":\"3\",\"item_margin\":\"15\",\"show_dot\":\"true\",\"slider_show_button\":\"yes\",\"slider_btn_txt\":\"Read more\",\"pw_query\":\"size:10|order_by:date|order:DESC|post_type:post\"}' \/><input name='pw_rand_id' value=\t\t\r\n\t\t\t\t\t'441' \/><\/form>\r\n<div class=\"pl-main-slider-cnt pl-main-slider-cnt-441 no-rtl  pl-slider-hide-btn pl-slider-btn-topright pl-slider-btn-rect  pl-slider-btn-fill pl-slider-btn-hover-hide\">\r\n\t\t<div class=\"pl-slider-cnt pl-owl-container pl-owl pl-owl-441  pl-slider-dot-bottom-center pl-slider-dot-layout1     pl-slider-nav-center pl-slider-nav-rect pl-slider-nav-fill pl-slider-nav-hover-hide\"  id=\"pl-slider-441\" style=\"visibility:hidden\"><div class=\"pl-slider-slide item \" ><div class=\"pl-post-cnt pl-outerdesc-cnt pl-outerdesc-layout1\">\r\n\t\t\t\t<div class=\"pl-thumbnail\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-overlay\">\r\n\t\t\t\t\t\t<a class=\"pl-img-overlay-link\" href=\"https:\/\/bp-consultants.de\/en\/who-packages-ai-how-the-massive-ai-build-out-is-creating-new-business-for-b2b-packaging\/\" title=\"Who Packages AI? How the Massive AI Build-Out Is Creating New Business for B2B Packaging\"><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-img pl-noeffect\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/09\/taylor-vick-M5tzZtFCOfs-unsplash-768x506.jpg\" class=\"slide-img\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\t\t  \t\r\n\t\t\t<div class=\"pl-outer-details\"> \r\n\t\t\t\t\t<div class=\"pl-title pl-wrap-title\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/bp-consultants.de\/en\/who-packages-ai-how-the-massive-ai-build-out-is-creating-new-business-for-b2b-packaging\/\" title=\"Who Packages AI? How the Massive AI Build-Out Is Creating New Business for B2B Packaging\">Who Packages AI? How the Massive AI Build-Out Is Creating New Business for B2B Packaging<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t \r\n\t\t\t\t\t<div class=\"pl-buttons\">\r\n\t\t\t\t\t\t<a class=\"pl-btn pl-readmore-btn\" href=\"https:\/\/bp-consultants.de\/en\/who-packages-ai-how-the-massive-ai-build-out-is-creating-new-business-for-b2b-packaging\/\">Read more<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"pl-slider-slide item \" ><div class=\"pl-post-cnt pl-outerdesc-cnt pl-outerdesc-layout1\">\r\n\t\t\t\t<div class=\"pl-thumbnail\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-overlay\">\r\n\t\t\t\t\t\t<a class=\"pl-img-overlay-link\" href=\"https:\/\/bp-consultants.de\/en\/webinar-the-eu-machinery-regulation-from-20-january-2027-what-to-do-now\/\" title=\"Webinar: The EU Machinery Regulation from 20 January 2027 \u2013 what to do now\"><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-img pl-noeffect\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-24.-Sept.-2026-12_01_45_Banner-768x506.png\" class=\"slide-img\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\t\t  \t\r\n\t\t\t<div class=\"pl-outer-details\"> \r\n\t\t\t\t\t<div class=\"pl-title pl-wrap-title\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/bp-consultants.de\/en\/webinar-the-eu-machinery-regulation-from-20-january-2027-what-to-do-now\/\" title=\"Webinar: The EU Machinery Regulation from 20 January 2027 \u2013 what to do now\">Webinar: The EU Machinery Regulation from 20 January 2027 \u2013 what to do now<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t \r\n\t\t\t\t\t<div class=\"pl-buttons\">\r\n\t\t\t\t\t\t<a class=\"pl-btn pl-readmore-btn\" href=\"https:\/\/bp-consultants.de\/en\/webinar-the-eu-machinery-regulation-from-20-january-2027-what-to-do-now\/\">Read more<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"pl-slider-slide item \" ><div class=\"pl-post-cnt pl-outerdesc-cnt pl-outerdesc-layout1\">\r\n\t\t\t\t<div class=\"pl-thumbnail\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-overlay\">\r\n\t\t\t\t\t\t<a class=\"pl-img-overlay-link\" href=\"https:\/\/bp-consultants.de\/en\/ppwr-why-every-package-needs-a-cut-off-date\/\" title=\"PPWR: why every package needs a cut-off date\"><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-img pl-noeffect\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/09\/businessman-marking-calendar-appointment-768x506.jpg\" class=\"slide-img\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\t\t  \t\r\n\t\t\t<div class=\"pl-outer-details\"> \r\n\t\t\t\t\t<div class=\"pl-title pl-wrap-title\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/bp-consultants.de\/en\/ppwr-why-every-package-needs-a-cut-off-date\/\" title=\"PPWR: why every package needs a cut-off date\">PPWR: why every package needs a cut-off date<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t \r\n\t\t\t\t\t<div class=\"pl-buttons\">\r\n\t\t\t\t\t\t<a class=\"pl-btn pl-readmore-btn\" href=\"https:\/\/bp-consultants.de\/en\/ppwr-why-every-package-needs-a-cut-off-date\/\">Read more<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"pl-slider-slide item \" ><div class=\"pl-post-cnt pl-outerdesc-cnt pl-outerdesc-layout1\">\r\n\t\t\t\t<div class=\"pl-thumbnail\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-overlay\">\r\n\t\t\t\t\t\t<a class=\"pl-img-overlay-link\" href=\"https:\/\/bp-consultants.de\/en\/ecovadis-2026-insights-from-practice\/\" title=\"EcoVadis 2026: insights from practice\"><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-img pl-noeffect\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/09\/marten-newhall-uAFjFsMS3YY-unsplash-768x506.jpg\" class=\"slide-img\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\t\t  \t\r\n\t\t\t<div class=\"pl-outer-details\"> \r\n\t\t\t\t\t<div class=\"pl-title pl-wrap-title\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/bp-consultants.de\/en\/ecovadis-2026-insights-from-practice\/\" title=\"EcoVadis 2026: insights from practice\">EcoVadis 2026: insights from practice<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t \r\n\t\t\t\t\t<div class=\"pl-buttons\">\r\n\t\t\t\t\t\t<a class=\"pl-btn pl-readmore-btn\" href=\"https:\/\/bp-consultants.de\/en\/ecovadis-2026-insights-from-practice\/\">Read more<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"pl-slider-slide item \" ><div class=\"pl-post-cnt pl-outerdesc-cnt pl-outerdesc-layout1\">\r\n\t\t\t\t<div class=\"pl-thumbnail\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-overlay\">\r\n\t\t\t\t\t\t<a class=\"pl-img-overlay-link\" href=\"https:\/\/bp-consultants.de\/en\/empco-in-practice-from-wording-to-process-and-to-success\/\" title=\"EmpCo in practice: from wording to process (and to success)\"><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-img pl-noeffect\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/09\/3d-eco-project-environment-768x506.jpg\" class=\"slide-img\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\t\t  \t\r\n\t\t\t<div class=\"pl-outer-details\"> \r\n\t\t\t\t\t<div class=\"pl-title pl-wrap-title\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/bp-consultants.de\/en\/empco-in-practice-from-wording-to-process-and-to-success\/\" title=\"EmpCo in practice: from wording to process (and to success)\">EmpCo in practice: from wording to process (and to success)<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t \r\n\t\t\t\t\t<div class=\"pl-buttons\">\r\n\t\t\t\t\t\t<a class=\"pl-btn pl-readmore-btn\" href=\"https:\/\/bp-consultants.de\/en\/empco-in-practice-from-wording-to-process-and-to-success\/\">Read more<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"pl-slider-slide item \" ><div class=\"pl-post-cnt pl-outerdesc-cnt pl-outerdesc-layout1\">\r\n\t\t\t\t<div class=\"pl-thumbnail\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-overlay\">\r\n\t\t\t\t\t\t<a class=\"pl-img-overlay-link\" href=\"https:\/\/bp-consultants.de\/en\/news-in-brief-from-brussels-strasbourg-and-berlin\/\" title=\"News in brief from Brussels, Strasbourg and Berlin\"><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-img pl-noeffect\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/09\/Vorlage-768x506.png\" class=\"slide-img\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\t\t  \t\r\n\t\t\t<div class=\"pl-outer-details\"> \r\n\t\t\t\t\t<div class=\"pl-title pl-wrap-title\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/bp-consultants.de\/en\/news-in-brief-from-brussels-strasbourg-and-berlin\/\" title=\"News in brief from Brussels, Strasbourg and Berlin\">News in brief from Brussels, Strasbourg and Berlin<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t \r\n\t\t\t\t\t<div class=\"pl-buttons\">\r\n\t\t\t\t\t\t<a class=\"pl-btn pl-readmore-btn\" href=\"https:\/\/bp-consultants.de\/en\/news-in-brief-from-brussels-strasbourg-and-berlin\/\">Read more<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"pl-slider-slide item \" ><div class=\"pl-post-cnt pl-outerdesc-cnt pl-outerdesc-layout1\">\r\n\t\t\t\t<div class=\"pl-thumbnail\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-overlay\">\r\n\t\t\t\t\t\t<a class=\"pl-img-overlay-link\" href=\"https:\/\/bp-consultants.de\/en\/ppwr-blog-summer-break-far-from-it\/\" title=\"PPWR blog: summer break? Far from it!\"><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-img pl-noeffect\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/09\/Codex-Bild-21.-Sept.-2026-14_09_16-768x506.png\" class=\"slide-img\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\t\t  \t\r\n\t\t\t<div class=\"pl-outer-details\"> \r\n\t\t\t\t\t<div class=\"pl-title pl-wrap-title\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/bp-consultants.de\/en\/ppwr-blog-summer-break-far-from-it\/\" title=\"PPWR blog: summer break? Far from it!\">PPWR blog: summer break? Far from it!<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t \r\n\t\t\t\t\t<div class=\"pl-buttons\">\r\n\t\t\t\t\t\t<a class=\"pl-btn pl-readmore-btn\" href=\"https:\/\/bp-consultants.de\/en\/ppwr-blog-summer-break-far-from-it\/\">Read more<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"pl-slider-slide item \" ><div class=\"pl-post-cnt pl-outerdesc-cnt pl-outerdesc-layout1\">\r\n\t\t\t\t<div class=\"pl-thumbnail\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-overlay\">\r\n\t\t\t\t\t\t<a class=\"pl-img-overlay-link\" href=\"https:\/\/bp-consultants.de\/en\/packaging-volumes-in-the-eu-a-fact-check-and-a-more-nuanced-view\/\" title=\"Packaging volumes in the EU: a fact check (and a more nuanced view)\"><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-img pl-noeffect\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/09\/peter-bond-KfvknMhkmw0-unsplash1-768x506.jpg\" class=\"slide-img\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\t\t  \t\r\n\t\t\t<div class=\"pl-outer-details\"> \r\n\t\t\t\t\t<div class=\"pl-title pl-wrap-title\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/bp-consultants.de\/en\/packaging-volumes-in-the-eu-a-fact-check-and-a-more-nuanced-view\/\" title=\"Packaging volumes in the EU: a fact check (and a more nuanced view)\">Packaging volumes in the EU: a fact check (and a more nuanced view)<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t \r\n\t\t\t\t\t<div class=\"pl-buttons\">\r\n\t\t\t\t\t\t<a class=\"pl-btn pl-readmore-btn\" href=\"https:\/\/bp-consultants.de\/en\/packaging-volumes-in-the-eu-a-fact-check-and-a-more-nuanced-view\/\">Read more<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"pl-slider-slide item \" ><div class=\"pl-post-cnt pl-outerdesc-cnt pl-outerdesc-layout1\">\r\n\t\t\t\t<div class=\"pl-thumbnail\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-overlay\">\r\n\t\t\t\t\t\t<a class=\"pl-img-overlay-link\" href=\"https:\/\/bp-consultants.de\/en\/the-top-10-applications-in-the-cosmetics-packaging-market\/\" title=\"The top 10 applications in the cosmetics packaging market\"><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-img pl-noeffect\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/09\/Codex-Bild-21.-Sept.-2026-13_24_44-768x506.png\" class=\"slide-img\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\t\t  \t\r\n\t\t\t<div class=\"pl-outer-details\"> \r\n\t\t\t\t\t<div class=\"pl-title pl-wrap-title\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/bp-consultants.de\/en\/the-top-10-applications-in-the-cosmetics-packaging-market\/\" title=\"The top 10 applications in the cosmetics packaging market\">The top 10 applications in the cosmetics packaging market<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t \r\n\t\t\t\t\t<div class=\"pl-buttons\">\r\n\t\t\t\t\t\t<a class=\"pl-btn pl-readmore-btn\" href=\"https:\/\/bp-consultants.de\/en\/the-top-10-applications-in-the-cosmetics-packaging-market\/\">Read more<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"pl-slider-slide item \" ><div class=\"pl-post-cnt pl-outerdesc-cnt pl-outerdesc-layout1\">\r\n\t\t\t\t<div class=\"pl-thumbnail\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-overlay\">\r\n\t\t\t\t\t\t<a class=\"pl-img-overlay-link\" href=\"https:\/\/bp-consultants.de\/en\/from-analysis-to-implementation-what-really-counts-in-the-age-of-ai\/\" title=\"From analysis to implementation \u2013 what really counts in the age of AI\"><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"pl-thumbnail-img pl-noeffect\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2026\/09\/executive-board-members-meeting-conference-room-establish-growth-768x506.jpg\" class=\"slide-img\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\t\t  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class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element    \">\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p style=\"text-align: center;\"><strong><a href=\"https:\/\/bp-consultants.de\/aktuelles\/\">View all blog posts<\/a><\/strong><\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\r\n<\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Unleash the potential of your innovations with our innovation marketing We help you to optimally evaluate and successfully market your material, packaging and machine innovations in order to strengthen your competitiveness. Challenge \/ BackgroundThe dynamics of the packaging industryDespite the increasing pressure to develop new solutions, many companies lack a structured approach to effectively analyse [...]","protected":false},"author":20,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-45551","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/pages\/45551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/comments?post=45551"}],"version-history":[{"count":4,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/pages\/45551\/revisions"}],"predecessor-version":[{"id":45561,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/pages\/45551\/revisions\/45561"}],"wp:attachment":[{"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/media?parent=45551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}