{"id":40647,"date":"2021-06-23T12:57:42","date_gmt":"2021-06-23T12:57:42","guid":{"rendered":"https:\/\/bp-consultants.de\/?p=40647"},"modified":"2025-01-28T10:17:29","modified_gmt":"2025-01-28T10:17:29","slug":"podcast-expert-talk-with-innovation-evangelist-alexander-drees","status":"publish","type":"post","link":"https:\/\/bp-consultants.de\/en\/podcast-expert-talk-with-innovation-evangelist-alexander-drees\/","title":{"rendered":"Expert-talk with innovation-evangelist Alexander Drees"},"content":{"rendered":"<h4>In our new podcast series &#8220;Pioniere der Nachhaltigkeit&#8221; (German: &#8220;Pioneers of Sustainability&#8221;), we conduct expert discussions for you with leaders from the entire packaging world. The motto of the series: Revolutionising the packaging industry together! The guest of the first episode is marketer and innovation-evangelist Alexander Drees. More than 25 years of experience in the management of leading FMCG brands such as Maggi, Wagner, Tassimo and Leifheit, among others, and a pronounced enthusiasm for the topic of innovation make him the perfect interlocutor.<\/h4>\n<p>&nbsp;<\/p>\n<p>Without packaging innovation, our industry cannot be successful when it comes to sustainability. However, it is doomed to success, because sustainability has become a decisive differentiator for brands. And this is precisely where packaging has a key role to play. Brands need to drive packaging innovation much more consistently than before and collaborate to do so from the outset.<\/p>\n<p>With these key messages in advance, we invite you to the first podcast in our new series (<strong>currently only available in German<\/strong>). Under the motto &#8220;Revolutionizing the packaging industry together!&#8221; we engage with leaders from the entire packaging world.<\/p>\n<p>The guest of the first episode is Alexander Drees. The seasoned marketer has more than 25 years of experience managing leading FMCG brands in the food and non-food sectors. He has had a significant influence on the development of brands such as Maggi, Wagner, Tassimo and Leifheit and describes himself as an innovation evangelist.<\/p>\n<p>The 29-minute expert talk will focus on the importance of innovations for (global) brands in general and the role of packaging in particular.<\/p>\n<p>Look forward to sharp insights and clear answers to questions like:<\/p>\n<ul>\n<li>What is the importance of brands today and where are the challenges?<\/li>\n<li>Are quality, innovation and environmental sustainability still the right dimensions in a brand&#8217;s profile?<\/li>\n<li>Has innovation gained in importance and where are the concrete challenges at the moment?<\/li>\n<li>Has packaging continued to gain in importance and what are the primary requirements it must fulfil today?<\/li>\n<li>What is the problem with digital packaging and the digital value chain?<\/li>\n<li>How well does cooperation in the packaging value chain work with regard to the innovation topics of sustainability and digitalisation?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>You are welcome to listen to the podcast via the following podcast channels (currently only available in German):<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy81ZjNkYjE0OC9wb2RjYXN0L3Jzcw==\" target=\"_blank\" rel=\"noopener\">Google Podcasts<\/a><\/strong><\/li>\n<li><a href=\"https:\/\/open.spotify.com\/show\/5HEdS0vosoFd7XCaZaZSFZ\" target=\"_blank\" rel=\"noopener\"><strong>Spotify<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/anchor.fm\/pioniere-d-nachhaltigkeit\" target=\"_blank\" rel=\"noopener\"><strong>Anchor<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.breaker.audio\/pioniere-der-nachhaltigkeit\" target=\"_blank\" rel=\"noopener\"><strong>Breaker<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/radiopublic.com\/pioniere-der-nachhaltigkeit-8XN0oe\" target=\"_blank\" rel=\"noopener\"><strong>RadioPublic<\/strong><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Alternatively, feel free to read the podcast <strong>transcript in English<\/strong>, available <strong><a href=\"https:\/\/bp-consultants.de\/wp-content\/uploads\/2021\/06\/2021-06-Innovation-Alexander-Drees-Transcript-EN.pdf\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our new podcast series &#8220;Pioniere der Nachhaltigkeit&#8221; (German: &#8220;Pioneers of Sustainability&#8221;), we conduct expert discussions for you with leaders from the entire packaging world. The motto of the series: Revolutionising the packaging industry together! The guest of the first episode is marketer and innovation-evangelist Alexander Drees. More than 25 years of experience in the [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":40689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2517],"tags":[1052,1048,1047,1051,1049,1046,1050],"class_list":["post-40647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-circular-economy-en","tag-brand-innovation","tag-expert-interview","tag-innovation-experts","tag-market-trends","tag-packaging-industries","tag-packaging-pioneering","tag-sutainability"],"_links":{"self":[{"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/posts\/40647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/comments?post=40647"}],"version-history":[{"count":7,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/posts\/40647\/revisions"}],"predecessor-version":[{"id":40786,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/posts\/40647\/revisions\/40786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/media\/40689"}],"wp:attachment":[{"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/media?parent=40647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/categories?post=40647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/tags?post=40647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}