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Across the entire European household care packaging market, growth over the past three years was 0.7 % CAGR. The Top 10 by units in ascending order are:<\/p>\n
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The market volume for packaging of toilet rim blocks and cistern blocks amounted to over 300 million units in 2025, with an average annual growth rate (CAGR) of 1.5 % from 2022 to 2025. Plastic blisters dominate. The most important market is France.<\/p>\n
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The market for packaging of household and cleaning wipes had a volume of 400 to 600 million units in 2025, with a CAGR from 2022 to 2025 of 1.1 %. The dominant packaging types are bags and sachets made of flexible plastic. The most important market is the United Kingdom. Providers include Procter & Gamble with Swiffer and private label.<\/p>\n
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The market for liquid bleach packaging was also around 400 to 600 million units in 2025. The CAGR from 2022 to 2025 was 2.6 %. The HDPE bottle dominates. The most important markets are Spain and the United Kingdom. Providers include private label as well as, for example, Unilever with Domestos.<\/p>\n
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The market volume for toilet cleaner packaging counted between 500 and 800 million units in 2025. The CAGR from 2022 to 2025 was 0.8 %. The HDPE bottle also dominates here as the packaging type. Germany and the United Kingdom are the most important markets. The provider circle includes Henkel with Bref and WC Frisch, private label, as well as S.C. Johnson with Duck and Unilever with Domestos.<\/p>\n
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The market for automatic dishwasher detergent packaging amounted to over 800 million units in 2025, with a CAGR from 2022 to 2025 of 2.3 %. The HDPE bottle also dominates here as the packaging type, and the United Kingdom is the most important market. Providers include, for example, Reckitt with Finish, private label, and Procter & Gamble with Fairy.<\/p>\n
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The volume for washing-up liquid packaging was just under 1 billion units in 2025. The CAGR from 2022 to 2025 was 2.4 %. The dominant packaging was the PET bottle, and Italy, France and Germany stood out as the most important markets. Providers include, besides private label, for example Procter & Gamble with Fairy.<\/p>\n
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The market for fabric softener packaging was over 1 billion units in 2025. The CAGR from 2022 to 2025 was 1.7 %. The HDPE bottle dominated as the packaging type. The most important markets were the United Kingdom, Germany, France and Italy. Notable providers include, for example, Procter & Gamble with Lenor and Unilever with Comfort.<\/p>\n
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Entering the Top 3 are packaging products for household cleaners (without wipes). The volume here was over 1 billion units in 2025. The CAGR from 2022 to 2025 was 1.5 %. The HDPE bottle dominated, as did the markets of France and Germany. Providers include, besides private label, Unilever with Cif and Colgate-Palmolive with Ajax.<\/p>\n
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Rank Two is held by laundry detergent packaging with a volume of over 2 billion units in 2025, with a CAGR from 2022 to 2025 of 0.8 %. The HDPE bottle stands out as the dominant packaging type. The Czech Republic, Germany, the United Kingdom and Russia are the most important markets. Providers include manufacturers and brands such as Procter & Gamble with Ariel and Dash, and Henkel with Persil.<\/p>\n
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In first place with a volume of well over 5 billion units in 2025 are packaging products for toilet and hygiene papers. The CAGR from 2022 to 2025 was 0%. The dominant packaging types are bags and sachets made of flexible plastic. Germany and the United Kingdom lead among the most important markets. On the provider side, besides private label, examples include Essity with Tena, Lotus and Zewa, and Kimberly-Clark with Andrex.<\/p>\n","protected":false},"excerpt":{"rendered":"
The European market for household care product packaging reached a total volume of over 20 billion units in 2025. The ten largest applications account for around 85 % of the total market. Many applications show significantly different regional focuses. There are also clear differences in packaging systems. We analyse the European packaging market for household […]<\/p>\n","protected":false},"author":16,"featured_media":47633,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2515],"tags":[2495,1298,2784,2783,2785,2781,2528,1504,863,2782,1054],"class_list":["post-47588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","tag-europa-en","tag-flexible-packaging","tag-fmcg-packaging","tag-hdpe-bottles","tag-household-care-en","tag-household-care-packaging","tag-market-analysis","tag-packaging-industry","tag-packaging-market","tag-packaging-market-europe","tag-plastic-packaging"],"_links":{"self":[{"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/posts\/47588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/comments?post=47588"}],"version-history":[{"count":3,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/posts\/47588\/revisions"}],"predecessor-version":[{"id":47660,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/posts\/47588\/revisions\/47660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/media\/47633"}],"wp:attachment":[{"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/media?parent=47588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/categories?post=47588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bp-consultants.de\/en\/wp-json\/wp\/v2\/tags?post=47588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}