We have taken a look at the Eastern and Western European cosmetics packaging market for you. In which applications or market segments are the most primary packaging units used? Where is growth positive and where is it stable? Which markets (countries) lead the way? Which brands dominate? Which pack types do the players mainly rely on? And which packaging materials are mainly used for them?
First, a brief note on the basis of our classification
For the growth classes, our assessment is based on the trend from 2023 to 2025. We define the top brands on the basis of retail value in the respective segment in millions of euros in 2025. For volume, we also refer to the year 2025. We will be happy to provide specific volume figures on request.
And now the top 10 applications by number of primary packaging units:
No. 1: Facial care
No. 2: Body care
No. 3: Hair colourants
No. 4: Eye make-up
No. 5: Styling products
No. 6: Facial make-up
No. 7: Lip make-up
No. 8: Women’s fragrances
No. 9: Hand care
No. 10: Nail make-up
