The free New Business Compass gives packaging industry companies an anonymous, indicative snapshot across six strategic building blocks in three minutes, with no form required.
BP Consultants, the consulting partner to the packaging industry and part of the Berndt+Partner Group, has released a new digital tool, the New Business Compass. The free self-check allows decision-makers, for the first time, to assess their own new business development strength in a structured way in just three minutes. The tool is available now on the BP Consultants website.
The background is a recurring observation from consulting practice: many companies in the industry develop new business more by chance than by design. Whether they are working the right market, and whether they are doing so effectively, often rests on gut feeling rather than on reliable criteria. This is exactly where the New Business Compass comes in.
An assessment across six building blocks
The compass locates a company along the six building blocks of successful new business development: Market Segmentation, Market Focus Strategy, Positioning, Product Strategy, Go-to-Market, and Business Development and Steering. Users answer eight compact questions, including an interactive price and performance matrix that compares self-image with how the market sees the company.
The result appears immediately: an overall score, a visual compass view of the six building blocks, the greatest strength and the block with the biggest potential, each with a concrete explanation of the most effective lever. The result can be saved as a PDF.
Data protection was a priority during development. Answers are processed solely in the user’s browser, remain anonymous and are not transmitted to BP Consultants. No form and no registration are required.
Quote
“Most companies in the packaging industry sense that they are leaving new business potential untapped. What exactly is holding them back, however, often stays unclear,” says Oliver Smith, Head of Business Development and Market Strategy at BP Consultants. “The New Business Compass makes that gap visible in three minutes, honestly and without a barrier. We deliberately chose not to put a form in front of it, but to offer real value with nothing asked in return.”
From the compass to the New Business Check
The compass is designed as an honest orientation: it assesses, but it does not deliver a finished roadmap. For companies that want to go deeper, BP Consultants offers the New Business Check, a focused one-day workshop in which every building block is assessed reliably and compared with insights from more than 1,500 projects in the packaging industry.
Availability
The New Business Compass is available now, free of charge, at: https://bp-consultants.de/wp-content/uploads/kompass/new-business-compass.html
About BP Consultants
BP Consultants is the consulting partner to the packaging industry and part of the Berndt+Partner Group. With a clear focus on business development, the company helps clients enter new markets, realise untapped potential and secure long-term growth.
