The new Packaging and Packaging Waste Regulation (PPWR) has been adopted, setting new standards for the European packaging industry. This regulation marks the beginning of a fundamental change in the way packaging is designed, produced and disposed of. It forces companies to scrutinise their previous approaches – but at the same time brings with it exciting new opportunities.
What makes the PPWR so important?
The PPWR aims to drastically reduce packaging waste and make the use of materials more efficient and sustainable. For companies, this means stricter requirements in terms of recyclability, the use of recycled materials and the minimisation of packaging quantities. Packaging manufacturers and users are now required to align their processes and products with the new standards.
The key challenges and opportunities of the PPWR
For many companies in the packaging industry, the PPWR is a real turning point. Previously common types of packaging may soon no longer be permitted. At the same time, however, the regulation offers numerous opportunities: it promotes innovation in packaging design and material selection and offers long-term competitive advantages to companies in the packaging industry that react quickly and create a head start.
Find out what steps you should take now and how you can use the regulation to your advantage in our detailed spotlight “The PPWR is here!”. In it, we examine the seven most important hypotheses regarding the PPWR and address the most critical points that will have a significant impact on your strategies.
Why now is the right time to act
Although the PPWR is being implemented in stages, many market players are already deciding to adapt their strategy. Customers increasingly expect PPWR-compliant solutions, and companies that act proactively can position themselves as future-proof partners at an early stage. By familiarising yourself with the upcoming changes now, you will gain a decisive advantage.
What awaits you in our spotlight
In our spotlight “The PPWR is here!”, we analyse the most important developments and provide you with practical insights. We help you to recognise stumbling blocks at an early stage. Our hypotheses provide you with a clear overview of what to expect.
Download our position paper
Find out more about the seven central hypotheses of the PPWR and prepare yourself for the challenges ahead. Download our spotlight “The PPWR is here!” now and take the first step towards future-proofing and sustainable growth.
