Unleash the potential of your innovations with our innovation marketing

We help you to optimally evaluate and successfully market your material, packaging and machine innovations in order to strengthen your competitiveness.

Challenge / Background

The dynamics of the packaging industry

Despite the increasing pressure to develop new solutions, many companies lack a structured approach to effectively analyse and market innovations, which can severely hamper growth and competitiveness. This bottleneck must be overcome in order to be prepared for the future.

Solutions & Benefits

Achieving success with a holistic approach from BP

Our innovation marketing offers a comprehensive solution, from the evaluation of existing ideas and solutions to successful market entry. With the help of expert surveys, we clarify market needs at an early stage and support you in the marketing of material, packaging and machine innovations as part of lead user projects, ensuring successful market implementation. Along the way, we also optimise your innovation management so that innovation success is not an isolated case.

How it goes

Phases of the offer

Why us?

How BP helps

Don’t let a lack of product innovations endanger your growth and competitiveness. Instead, prove your position as an innovation leader. Contact us and benefit from our customised solutions for your market success!