The packaging industry is facing far-reaching challenges. A dynamic market, tighter regulatory requirements and a growing awareness of sustainability mean that companies are confronted with uncertainties and have to fundamentally rethink their strategies. To remain competitive in the long term, they have to adapt flexibly and explore new avenues. It is precisely for this reason that we have also strategically realigned our consulting services. We support our customers not only in overcoming the challenges of the industry, but also in using them as an opportunity for sustainable growth.
What challenges characterise the packaging industry?
The declining market trend is leading to growing dependence on existing customers, who are themselves under economic pressure. At the same time, it is becoming increasingly difficult to acquire new clients. The transformation towards a circular economy and the requirements of the European Green Deal are challenging existing business models. Packaging must be designed more sustainably and materials must be managed in closed loops. In addition, regulatory complexity is constantly increasing: the new Packaging Ordinance (PPWR) will further regulate the market, forcing companies to make extensive adjustments.
How we respond specifically to the new requirements
In order to prepare our customers for these changes in the best possible way, we have strategically reorganised our consulting services. We are focussing on three essential areas that are crucial for the future of the industry.
Business development – driving growth in a targeted manner
In the area of business development, we support companies in opening new markets, exploiting untapped potential and securing long-term growth. Through strategic positioning, targeted market segmentation and well-founded competitive analyses, we help our clients to position themselves optimally in the market. We also develop innovative business models that are tailored to changing customer needs and regulatory conditions.
Circular economy – recognising sustainability as an opportunity
The circular economy not only presents companies with regulatory challenges but also present new economic prospects. We support companies in developing sustainable product and packaging solutions, integrating circular strategies into their business models and tapping into new value creation potential through innovative recycling and reutilisation concepts. Particularly in view of the forthcoming PPWR regulation, precise analyses and well-thought-out implementation are crucial in order to remain competitive in the long term.
Regulations, ratings and reports – security through compliance
The Regulation, Ratings and Reports division makes it easier for companies to fulfil complex regulations and helps them to use these specifically for their own corporate strategy. Our approach goes beyond mere compliance: we show how regulatory requirements can be utilised as a strategic advantage. This includes advising on new legal frameworks, optimising sustainability ratings such as EcoVadis or CDP and preparing materiality analyses and sustainability reports in accordance with CSRD standards. Through these measures, companies not only position themselves as legally compliant, but also as responsible players in the industry.
Act now to secure the future
The current challenges faced by the packaging industry require decisive action. However, a forward-looking strategy also offers new opportunities. Companies that adapt to the changing market conditions at an early stage can operate successfully in the long term. We accompany you on this path by offering you practical solutions and enabling sustainable growth.
Let’s talk!
Do you have any questions, or would you like to find out more about how you can future-proof your company? Contact us – we will be happy to advise you!