Circular Economy

Julia Schober
24. May 2022

100 percent recyclable! What’s in it and where is it going?

In the fifth article in our series on the Ellen MacArthur Foundation (EMF), we look at the issue of fully recyclable packaging. In most companies, recyclability plays by far the dominant role compared to reusability or composting. We look at where the trend in materials is heading, who is making a particular mark, what the […]

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Matthias Giebel

Trump (with risks) in marketing: climate-neutral products

Marketing has (rightly) recognised the topic of climate-neutral products as a purchase criterion and is increasingly advertising CO2 neutrality. But how do you go about it in a serious and scientific way? Because a greenwashing accusation quickly turns the supposed sales argument into its opposite. We shed light on how national and European regulators have […]

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Matthias Giebel
23. February 2022

Reusable packaging for the circular economy: There is still a lot of room for improvement here

  In our fourth article on the Ellen MacArthur Foundation (EMF), we look at the topic of reusable packaging and evaluate its use in practice. What are the potentials? Which ones remain largely untapped so far? What is the situation with primary packaging? Where are the problems in implementation? Because even if innovative reusable concepts […]

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Julia Schober

Innovative new customer acquisition: added value through digitalization

Acquiring new customers is increasingly a major problem for companies in the packaging industry. As a result, important growth opportunities are missing – both acutely and prospectively. Previous, analog and cold forms of acquisition are losing their power and hardly yielding any results. The solution lies in digital and content-based new customer acquisition. An important […]

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Astrid Fleschhut
25. November 2021

Fact check recycling and recyclate: quotas, capacities, processes

In the third contribution to the Ellen MacArthur Foundation (EMF) series, we examine the topic of “Recycling and the use of recyclates in practice” for you. What are the requirements? What are the goals to be achieved? Where do we stand in real terms? We analyze for you the situation regarding recycling rates, recycling capacities, […]

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Julia Schober

The golden combination: digitalization and innovation. Why is almost no one picking it up?

Top positions in digitalization are the exception rather than the rule among medium-sized companies in the packaging industry. Often, they voluntarily do without it, although digitalization and innovation are decisive drivers for success and growth. It is precisely the combination that brings success – not only for the present, but also for the future. We […]

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Julia Schober
22. September 2021

E-commerce packaging: sustainability moves into focus

E-commerce is booming. Driven not least by the pandemic and lockdown, online sales grew three times as strongly from 2019 to 2020 as in the same period of the previous year. As a central factor in the business, packaging is increasingly becoming a “hidden champion”. In addition to product protection as a central requirement, its […]

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Matthias Giebel

Plastic under pressure. Fibre profits. It’s down to the wire

In the second article of our series on the Ellen MacArthur Foundation (EMF), we look at efforts and concrete examples for the “elimination of problematic or unnecessary plastic packaging”. Driven by regulators, consumer demands and current studies, the top issue of plastic elimination is becoming existential especially for those packaging companies that do not have […]

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Matthias Giebel
23. June 2021

Expert-talk with innovation-evangelist Alexander Drees

In our new podcast series “Pioniere der Nachhaltigkeit” (German: “Pioneers of Sustainability”), we conduct expert discussions for you with leaders from the entire packaging world. The motto of the series: Revolutionising the packaging industry together! The guest of the first episode is marketer and innovation-evangelist Alexander Drees. More than 25 years of experience in the […]

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Matthias Giebel

How the Ellen MacArthur Foundation is shaking up the packaging world

Non-governmental organisations (NGOs) are increasingly looking at the packaging industry. As a result, NGOs are also becoming strong drivers for innovation and for the transformation of the industry towards a circular economy. One of the most prominent and influential representatives is the Ellen MacArthur Foundation (EMF).  Not least because of the participation of heavyweight brands […]

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