B+P World

Image sourrce: Roberto Sorin - Unsplash

Thomas Reiner Thomas Reiner
06. April 2022
Müller & Waitrose get to grips with color

Blue, green and red are a thing of the past: In collaboration with UK supermarket chain Waitrose & Partners, Alois Müller Dairy, part of German food group Theo Müller, will replace all colored caps on its HDPE milk bottles with clear variants from April 2022. According to the company, the seemingly small innovation will mean […]

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Thomas Reiner Thomas Reiner
25. March 2022
Paperization with a new premiere: Mentos Pure Fresh Gum now in paper

A premiere in chewing gum: the Italian-Dutch confectionery group Perfetti Van Melle now offers its Mentos Pore Fresh Gum in a largely recyclable bottle made of 90 percent paper. Used only at Walmart in the U.S. for now, the new packaging stands as further witness to the unbroken momentum in substituting paper for plastic. Although […]

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Thomas Reiner Thomas Reiner
17. March 2022
U.S. Plastics Pact blacklists 11 materials

The U.S. Plastics Pact is a consortium formed by The Recycling Partnership and the World Wildlife Fund (WWF) as part of the Ellen MacArthur Foundation’s (EMF) global program. In its recently published list of problematic and unnecessary materials, the Pact has now listed 11 products and materials to be phased out by the end of […]

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Thomas Reiner Thomas Reiner
07. March 2022
100% circular: Henkel offers Pril in refill pouches for pump dispensers

Consumer goods giant Henkel now offers its hand dishwashing liquid Pril in a PET pump dispenser bottle made from 100 percent recycled material. The reusable dispenser can be reused with refill packs made of recyclable mono-PE. The refill concept is not a new invention in itself. But it is taking on a whole new meaning […]

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Thomas Reiner Thomas Reiner
18. February 2022
McDonald’s tests its own returnable deposit system

Customers at McDonald’s in Berlin and Munich have recently begun receiving beverages and desserts in returnable containers with deposits on request. The packaging is offered for consumption in the restaurant as well as in takeaways at the McDrive. The new offer shows how much movement there is in the refill sector. No wonder, since reusable […]

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Thomas Reiner Thomas Reiner
11. February 2022
Iceland launches new product lines with reduced plastic packaging

British frozen food supermarket chain Iceland announces the launch of 9 new product lines that it says are packaged plastic-free or with greatly reduced plastic content. The move is cleverly implemented, as there is plenty of scope for packaging innovation, especially with new products. It is also clear, especially with new products, how consistently retailers […]

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Thomas Reiner Thomas Reiner
03. February 2022
Evian introduces its first sparkling water… in a can

The food giant Danone has been offering a carbonated Evian mineral water for the first time this year – and is relying on a recyclable aluminium can. The renowned brand is thus taking an innovative step in terms of product range differentiation (with packaging innovation at the core) and also wants to open up new […]

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Thomas Reiner Thomas Reiner
20. April 2021
2021 B2B communication trends of the packaging industry

Disruption for the entire system, for all areas of life - for everyone: The pandemic has disrupted the entire world and accelerated digitization. Naturally, we can also feel this in communications. But what does that mean? How is B2B communication changing and what are the trends to watch? Our colleagues at B+P Communications have identified [...]

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