BP World

Thomas Reiner
18. February 2022

McDonald’s tests its own returnable deposit system

Customers at McDonald’s in Berlin and Munich have recently begun receiving beverages and desserts in returnable containers with deposits on request. The packaging is offered for consumption in the restaurant as well as in takeaways at the McDrive. The new offer shows how much movement there is in the refill sector. No wonder, since reusable […]

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Thomas Reiner
11. February 2022

Iceland launches new product lines with reduced plastic packaging

British frozen food supermarket chain Iceland announces the launch of 9 new product lines that it says are packaged plastic-free or with greatly reduced plastic content. The move is cleverly implemented, as there is plenty of scope for packaging innovation, especially with new products. It is also clear, especially with new products, how consistently retailers […]

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Thomas Reiner
03. February 2022

Evian introduces its first sparkling water… in a can

The food giant Danone has been offering a carbonated Evian mineral water for the first time this year – and is relying on a recyclable aluminium can. The renowned brand is thus taking an innovative step in terms of product range differentiation (with packaging innovation at the core) and also wants to open up new […]

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Julia Schober
25. November 2021

The golden combination: digitalization and innovation. Why is almost no one picking it up?

Top positions in digitalization are the exception rather than the rule among medium-sized companies in the packaging industry. Often, they voluntarily do without it, although digitalization and innovation are decisive drivers for success and growth. It is precisely the combination that brings success – not only for the present, but also for the future. We […]

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Thomas Reiner
20. April 2021

2021 B2B communication trends of the packaging industry

Disruption for the entire system, for all areas of life - for everyone: The pandemic has disrupted the entire world and accelerated digitization. Naturally, we can also feel this in communications. But what does that mean? How is B2B communication changing and what are the trends to watch? Our colleagues at B+P Communications have identified [...]

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Thomas Reiner

New white paper: Sustainability is revolutionizing the packaging market.

Sustainability is coming with the force of a tsunami and will fundamentally reshape the packaging industry. We've looked at the forces behind the momentum and summarized our findings for you in 10 causal theses. Gather inspiration in our white paper to turn the pressure to act into new creative power and actively shape the market. [...]

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Thomas Reiner
12. April 2021

B+P Creality surveyed brand owners on the subject of sustainability. The result is the Packaging Report 2020/21

Our sister Berndt+Partner Creality is one of the leading agencies for holistic packaging development, innovation and design. The colleagues have recently published their latest Packaging Report. The content: Lots of industry insights on the topics of sustainability and packaging. The core findings, which are also based on the survey of 92 decision-makers from leading and […]

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Thomas Reiner

Even more sustainability expertise for B+P Consultants

Jenny Walther-Thoß has recently joined our team as a senior consultant in the area of sustainability. Ms. Walther-Thoß lives sustainability consistently and with passion. With many years of experience in the field of renewable raw materials, bioplastics and standards, she also brings valuable experience as an auditor and certifier. With her experience in project management […]

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