Strategy

Avatar photo Oliver Smith
16. December 2024
Packaging industry 2024/2025 at a turning point: Between challenges and opportunities

The year 2024 was characterised by far-reaching challenges for the packaging industry. A difficult overall economic situation, persistently high or volatile material and energy costs and increasing regulatory requirements posed considerable problems for the industry. However, in addition to these hurdles, there are also opportunities for companies that are prepared to strategically realign themselves and […]

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Avatar photo Katharina Rösner-Kraus
02. October 2024
Growth opportunity: (Condiment) Sauces

The European packaging industry around (condiment) sauces is in an exciting phase of development. The market shows significant growth opportunities. Drivers are changing consumer habits, new product variations and an increasing demand for practical, sustainable packaging solutions. We provide you with a comprehensive overview of current market developments, the packaging systems in demand and the […]

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Avatar photo Oliver Smith
The co-packing market: 5 trends behind the high growth

The co-packing market has become increasingly important in recent years and offers packaging companies an exciting opportunity to tap into new growth opportunities in a dynamic business environment. The market is not only fast-growing, but also difficult to navigate. Professional orientation in this area is therefore crucial.   Challenges in the packaging industry The European […]

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Avatar photo Astrid Fleschhut
22. May 2024
Store checks: your key to precise market shares and strategic insights

Which markets and segments are growing? Where should the strategic focus and industry orientation be directed? Key questions for companies in our industry – and eternally relevant. For valid answers, we at B+P Consultants supplement methods such as secondary market research with quantitative market research tools. This also includes store checks. By combining these methods, […]

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Avatar photo Katharina Rösner-Kraus
The top 5 growth areas for packaging in Europe

The packaging industry in Europe is growing and offers corresponding opportunities. Important factors include changing consumer trends and developing market niches. In our article, we present the top 5 growth segments for packaging in Europe and show the countries with the strongest growth. We use the largest absolute volume growth and the strongest average annual […]

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Avatar photo Katharina Rösner-Kraus
27. February 2024
Top 5 growth regions beyond China and Russia

he only constant in life is change. What the Greek philosopher Heraclitus already knew two and a half thousand years ago is still true today. Far-reaching changes in traditional markets require a reorientation and the exploration of alternative sales opportunities for the German packaging industry. This is the only way to spread risks and generate […]

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Avatar photo Oliver Smith
Regulation: The top growth lever for mechanical engineering companies

In the face of massive uncertainties and economic fluctuations, it is becoming increasingly difficult for companies to find sources of stable and sustainable growth. This is especially true for the mechanical engineering sector, which traditionally depends heavily on general market developments and willingness to invest. As paradoxical as it may sound, the growing pressure from […]

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Avatar photo Oliver Smith
11. October 2023
Top 5 marketing trends in the packaging industry

Marketing has become a key factor in the packaging industry. It is developing dynamically and redefining itself at the same time. In our article, we explain and evaluate the five most important marketing trends in the industry for you. It’s about strategic marketing, positioning, market intelligence, new customer acquisition and platform economics.   Trend 1: […]

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Avatar photo Katharina Rösner-Kraus
Economic spotlight: plastics, fibres and mechanical engineering

The ifo Business Climate Index has fallen for the fourth time in a row. The evaluation of the current business situation fell to its lowest level since August 2020 – and German companies are even more pessimistic about the coming months. The figures and sentiments published in August 2023 show that expectations for trade and […]

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