Strategy

Avatar photo Katharina Rösner-Kraus
27. February 2024
Top 5 growth regions beyond China and Russia

he only constant in life is change. What the Greek philosopher Heraclitus already knew two and a half thousand years ago is still true today. Far-reaching changes in traditional markets require a reorientation and the exploration of alternative sales opportunities for the German packaging industry. This is the only way to spread risks and generate […]

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Avatar photo Oliver Smith
Regulation: The top growth lever for mechanical engineering companies

In the face of massive uncertainties and economic fluctuations, it is becoming increasingly difficult for companies to find sources of stable and sustainable growth. This is especially true for the mechanical engineering sector, which traditionally depends heavily on general market developments and willingness to invest. As paradoxical as it may sound, the growing pressure from […]

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Avatar photo Oliver Smith
11. October 2023
Top 5 marketing trends in the packaging industry

Marketing has become a key factor in the packaging industry. It is developing dynamically and redefining itself at the same time. In our article, we explain and evaluate the five most important marketing trends in the industry for you. It’s about strategic marketing, positioning, market intelligence, new customer acquisition and platform economics.   Trend 1: […]

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Avatar photo Katharina Rösner-Kraus
Economic spotlight: plastics, fibres and mechanical engineering

The ifo Business Climate Index has fallen for the fourth time in a row. The evaluation of the current business situation fell to its lowest level since August 2020 – and German companies are even more pessimistic about the coming months. The figures and sentiments published in August 2023 show that expectations for trade and […]

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Avatar photo Oliver Smith
15. June 2023
Top 10 growth industries for FMCG primary packaging

Which markets and segments are growing? So where should the strategic view and industry orientation be directed? In the following article, we present the top 10 growth sectors for FMCG primary packaging in Europe for the period 2022-2025. In addition, we show you which country or which packaging system is driving the development. The analysis […]

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Avatar photo Oliver Smith
Navigating change: The power of strategic positioning

Change, transformation, rapid pace: the packaging industry is facing huge challenges. Disruptive forces are acting from all sides and require sound adjustments and a clear course. The concept of strategic positioning brings decisive advantages to companies in the packaging industry. In our article, we introduce you to the concept, its advantages and tools. Set a […]

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Avatar photo Oliver Smith
14. March 2023
FMCG and retail at a glance – Top 5 packaging trends with sustainability focus

We are in the midst of a sustainability revolution. The drivers of this disruptive development are no longer just the expectations of consumers and the increasingly strong and specific pressure from regulators. Top FMCG companies and retailers have long since committed themselves to ambitious sustainability goals. We have analyzed these self-commitments for you and consolidated […]

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Avatar photo Jens Hagmann
With vision and mission to success: 5 advantages at a glance

What does my company do and why? Vision and mission are not just something for large Dax corporations or the top management language level. The potential of overarching communication by means of clear statements in vision and mission is enormous for every company. They serve to motivate and identify people with the company, are the […]

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