Innovation

Matthias Giebel
23. June 2021
How the Ellen MacArthur Foundation is shaking up the packaging world

Non-governmental organisations (NGOs) are increasingly looking at the packaging industry. As a result, NGOs are also becoming strong drivers for innovation and for the transformation of the industry towards a circular economy. One of the most prominent and influential representatives is the Ellen MacArthur Foundation (EMF).  Not least because of the participation of heavyweight brands […]

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Matthias Giebel
Expert-talk with innovation-evangelist Alexander Drees

In our new podcast series “Pioniere der Nachhaltigkeit” (German: “Pioneers of Sustainability”), we conduct expert discussions for you with leaders from the entire packaging world. The motto of the series: Revolutionising the packaging industry together! The guest of the first episode is marketer and innovation-evangelist Alexander Drees. More than 25 years of experience in the […]

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Matthias Giebel
20. April 2021
Value Chain: Innovation through collaboration

A current VDMA study on the topic of innovations in mechanical engineering examines innovation-relevant expansions of existing value creation networks. It reveals exciting insights regarding the preferred methods. It also shows that cooperation in the value chain is gaining in importance. It is no surprise, since most companies lack the expertise and insight to master […]

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Matthias Giebel
No platform strategy yet? Attention latecomers!

Sales and information platforms already grew at an above-average rate in pre-Corona times. These times of pandemic have further intensified this development. In order to remain viable in the future, companies must be prepared for these changes. In doing so, they should not wait, because digital connectivity is not a quick fix. We show what […]

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Matthias Giebel
12. April 2021
The Sleep of the Top Dogs: Digital Beats Analog

Digital newcomers among brands and packaging companies are revolutionizing the market, while many of the analog top dogs are sleeping through the trend and thus taking a high risk. Yet it is perfectly possible for brands to build up their own digital brands. And there are also ways for packaging manufacturers to equip their own […]

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Matthias Giebel
The big gap: Innovation and innovation management in the packaging industry

The packaging industry is currently in danger of overlooking relevant future trends and losing sight of customer needs. The reason lies in a disregard for the topics of innovation and innovation management and in a misjudgment of R&D activities. In a study on the subject of innovation, we examined the situation, investigated the weak points […]

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