Innovation

Julia Schober
Innovative new customer acquisition: added value through digitalization

Acquiring new customers is increasingly a major problem for companies in the packaging industry. As a result, important growth opportunities are missing – both acutely and prospectively. Previous, analog and cold forms of acquisition are losing their power and hardly yielding any results. The solution lies in digital and content-based new customer acquisition. An important […]

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Astrid Coenen
25. November 2021
Fact check recycling and recyclate: quotas, capacities, processes

In the third contribution to the Ellen MacArthur Foundation (EMF) series, we examine the topic of “Recycling and the use of recyclates in practice” for you. What are the requirements? What are the goals to be achieved? Where do we stand in real terms? We analyze for you the situation regarding recycling rates, recycling capacities, […]

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Julia Schober
22. September 2021
E-commerce packaging: sustainability moves into focus

E-commerce is booming. Driven not least by the pandemic and lockdown, online sales grew three times as strongly from 2019 to 2020 as in the same period of the previous year. As a central factor in the business, packaging is increasingly becoming a “hidden champion”. In addition to product protection as a central requirement, its […]

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Matthias Giebel
Plastic under pressure. Fibre profits. It’s down to the wire

In the second article of our series on the Ellen MacArthur Foundation (EMF), we look at efforts and concrete examples for the “elimination of problematic or unnecessary plastic packaging”. Driven by regulators, consumer demands and current studies, the top issue of plastic elimination is becoming existential especially for those packaging companies that do not have […]

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Matthias Giebel
23. June 2021
How the Ellen MacArthur Foundation is shaking up the packaging world

Non-governmental organisations (NGOs) are increasingly looking at the packaging industry. As a result, NGOs are also becoming strong drivers for innovation and for the transformation of the industry towards a circular economy. One of the most prominent and influential representatives is the Ellen MacArthur Foundation (EMF).  Not least because of the participation of heavyweight brands […]

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Matthias Giebel
Expert-talk with innovation-evangelist Alexander Drees

In our new podcast series “Pioniere der Nachhaltigkeit” (German: “Pioneers of Sustainability”), we conduct expert discussions for you with leaders from the entire packaging world. The motto of the series: Revolutionising the packaging industry together! The guest of the first episode is marketer and innovation-evangelist Alexander Drees. More than 25 years of experience in the […]

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Matthias Giebel
20. April 2021
Value Chain: Innovation through collaboration

A current VDMA study on the topic of innovations in mechanical engineering examines innovation-relevant expansions of existing value creation networks. It reveals exciting insights regarding the preferred methods. It also shows that cooperation in the value chain is gaining in importance. It is no surprise, since most companies lack the expertise and insight to master […]

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Matthias Giebel
No platform strategy yet? Attention latecomers!

Sales and information platforms already grew at an above-average rate in pre-Corona times. These times of pandemic have further intensified this development. In order to remain viable in the future, companies must be prepared for these changes. In doing so, they should not wait, because digital connectivity is not a quick fix. We show what […]

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