Innovation

Avatar photo Jenny Walther-Thoß
14. December 2022
Packaging innovation: Forward always, backward never (even if it still jerks)

Sustainability was at the heart of packaging innovation in 2022, and we look back and draw a line – focusing on material efficiency, minimizing material use and using more sustainable materials in packaging design with aspects such as paperization, flexible packaging, overpackaging and secondary packaging. In the outlook for 2023, we reaffirm trends from the […]

Read more

Avatar photo Astrid Fleschhut
12. October 2022
The future of plastics production: PCR, bioplastic and CO2-based materials

In the sixth article in our series on the Ellen MacArthur Foundation (EMF), we look at decoupling the consumption of finite resources in the plastics sector. It is a central pillar in establishing a circular economy. The use of post consumer recyclate (PCR), bioplastics and CO2-based plastics to substitute virgin plastic plays a central role […]

Read more

Avatar photo Julia Schober
24. May 2022
100 percent recyclable! What’s in it and where is it going?

In the fifth article in our series on the Ellen MacArthur Foundation (EMF), we look at the issue of fully recyclable packaging. In most companies, recyclability plays by far the dominant role compared to reusability or composting. We look at where the trend in materials is heading, who is making a particular mark, what the […]

Read more

Avatar photo Matthias Giebel
Trump (with risks) in marketing: climate-neutral products

Marketing has (rightly) recognised the topic of climate-neutral products as a purchase criterion and is increasingly advertising CO2 neutrality. But how do you go about it in a serious and scientific way? Because a greenwashing accusation quickly turns the supposed sales argument into its opposite. We shed light on how national and European regulators have […]

Read more

Avatar photo Julia Schober
Innovative new customer acquisition: added value through digitalization

Acquiring new customers is increasingly a major problem for companies in the packaging industry. As a result, important growth opportunities are missing – both acutely and prospectively. Previous, analog and cold forms of acquisition are losing their power and hardly yielding any results. The solution lies in digital and content-based new customer acquisition. An important […]

Read more

Avatar photo Astrid Fleschhut
25. November 2021
Fact check recycling and recyclate: quotas, capacities, processes

In the third contribution to the Ellen MacArthur Foundation (EMF) series, we examine the topic of “Recycling and the use of recyclates in practice” for you. What are the requirements? What are the goals to be achieved? Where do we stand in real terms? We analyze for you the situation regarding recycling rates, recycling capacities, […]

Read more

Avatar photo Julia Schober
22. September 2021
E-commerce packaging: sustainability moves into focus

E-commerce is booming. Driven not least by the pandemic and lockdown, online sales grew three times as strongly from 2019 to 2020 as in the same period of the previous year. As a central factor in the business, packaging is increasingly becoming a “hidden champion”. In addition to product protection as a central requirement, its […]

Read more