Business Development

Karsten Beutner
23. June 2021

Bioplastics: If you are looking for growth, you will find it in sustainability

It is still unclear what significance the material will actually gain in the future. However, the figures once again prove the enormous dynamics in the sustainability sector. Anyone looking for opportunities and potential for growth will find what they are looking for in the realm of sustainability. We shed light on the current situation, look […]

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Karsten Beutner

How sustainability initiatives are pushing the circular economy

The topic of sustainability dominates the industry like no other. Accordingly, a lot has been set in motion. This is also true in the area of sustainability initiatives for the packaging industry. Diversity and intransparency increasingly go hand in hand. Irrespective of this, the industry must face up to the issue – both sector- and […]

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Karsten Beutner

Nothing like before: the consequences of Covid on purchasing behavior

The Corona pandemic and lockdown have had serious consequences for purchasing behaviour and decisions. Trends that were already recognisable at an early stage have intensified. Attributes such as regionality, sustainability, trust, safety, hygiene and health awareness have gained particular weight. Dwindling brand loyalty and growing online purchases are other dominant factors. For companies, the upheavals […]

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Karsten Beutner
20. April 2021

Packaging market: good prospects despite pandemic

While most industries have shrunk as a result of the Corona pandemic, the packaging market is recording annual growth of around 5.5 percent. The packaging machinery industry is an exception. However, there is light at the end of the tunnel. The supply situation for some raw and packaging materials remains a crucial point for the […]

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Karsten Beutner

Steep curve in commodity prices. What can be done?

Plastics, metal, wood, paper, glass, crude oil, electricity: the prices of packaging materials and energy continue to rise, leading to higher production costs that filter through to consumers. The result is an inflationary cocktail. There are many reasons for price increases – from supply and demand to economic, demographic and political aspects, weather, inflation, and […]

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Karsten Beutner

Get out of the growth jam!

Sustainability is a real driver for growth and a differentiation factor for the packaging industry. However, sustainable product offers will only be successful if the overall package of product and packaging is sustainable. In order to take advantage of the opportunities presented, companies must further professionalize in the area of sustainability. This must be done […]

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Karsten Beutner

Food industry: Growing with food startups.

Just under 11 percent of German startups work in the food and nutrition sector. In total, more than 150 food startups were founded in Germany in 2019. Almost 90% of them generate sales in a wide variety of trendy areas. For established brands, they are formidable competitors, often enough capturing relevant market share. For packaging […]

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Karsten Beutner
12. April 2021

Investors: Money is only given to those who are sustainable

Sustainability beats growth. More and more customers and stakeholders are making sustainability a condition for financing and investment. ESG criteria will soon be even more important for investors than the financial growth factor. The packaging industry has hardly recognized this development yet. It has a lot of catching up to do if it doesn’t want […]

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Karsten Beutner

Time out: Corona puts the brakes on product innovation

The number of product launches and relaunches in the retail sector fell by 19% in 2020. This particularly affects companies that depend heavily on packaging changes, such as toolmakers, plate manufacturers and repro. The main reason for the decline is the corona pandemic. In the next few years, we will see an increase in product […]

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Karsten Beutner

Food industry: Growing with small brands

Small brands in the food sector are growing up to 4 times more than the top brands and private labels. Overall, growth is greatest among brands that are not among the Top 60. They are more adaptable, faster, more targeted, more communicative and more efficient. They use partnership ecosystems to do this.  Our recommendation for […]

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