Business Development

Avatar photo Oliver Smith
07. June 2025
Success factors for acquiring new customers: from farmer to hunter

The established growth model of the packaging industry relies on nurturing existing customers. However, the “farmer” model has passed its zenith. The current situation requires a ‘hunter’ who can attract new customers. The transition is not easy, but it is necessary – and possible. We will show you the three key success factors, which questions […]

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Avatar photo Oliver Smith
Stagnation. Uncertainty. Expired growth model.

For many years, the growth of many companies in the packaging industry was based on one central principle: growing with existing key customers. But the age of predictable growth is over. New times have dawned. They are characterised by uncertainty and stagnation. The rules of the game are changing accordingly. Before we look at the […]

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Avatar photo Oliver Smith
27. February 2025
Strategy turns into business development

In the area of business development, we pursue the goal of putting your company on course for growth. We want to support you in tapping into new markets and potential in a targeted manner, while acquiring new customers at the same time. We bundle our core services in the field of business development into four […]

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Avatar photo Oliver Smith
16. December 2024
Packaging industry 2024/2025 at a turning point: Between challenges and opportunities

The year 2024 was characterised by far-reaching challenges for the packaging industry. A difficult overall economic situation, persistently high or volatile material and energy costs and increasing regulatory requirements posed considerable problems for the industry. However, in addition to these hurdles, there are also opportunities for companies that are prepared to strategically realign themselves and […]

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Avatar photo Oliver Smith
02. October 2024
The co-packing market: 5 trends behind the high growth

The co-packing market has become increasingly important in recent years and offers packaging companies an exciting opportunity to tap into new growth opportunities in a dynamic business environment. The market is not only fast-growing, but also difficult to navigate. Professional orientation in this area is therefore crucial.   Challenges in the packaging industry The European […]

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Avatar photo Oliver Smith
27. February 2024
Regulation: The top growth lever for mechanical engineering companies

In the face of massive uncertainties and economic fluctuations, it is becoming increasingly difficult for companies to find sources of stable and sustainable growth. This is especially true for the mechanical engineering sector, which traditionally depends heavily on general market developments and willingness to invest. As paradoxical as it may sound, the growing pressure from […]

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Avatar photo Oliver Smith
11. October 2023
Top 5 marketing trends in the packaging industry

Marketing has become a key factor in the packaging industry. It is developing dynamically and redefining itself at the same time. In our article, we explain and evaluate the five most important marketing trends in the industry for you. It’s about strategic marketing, positioning, market intelligence, new customer acquisition and platform economics.   Trend 1: […]

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Avatar photo Katharina Rösner-Kraus
Economic spotlight: plastics, fibres and mechanical engineering

The ifo Business Climate Index has fallen for the fourth time in a row. The evaluation of the current business situation fell to its lowest level since August 2020 – and German companies are even more pessimistic about the coming months. The figures and sentiments published in August 2023 show that expectations for trade and […]

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Avatar photo Oliver Smith
15. June 2023
Navigating change: The power of strategic positioning

Change, transformation, rapid pace: the packaging industry is facing huge challenges. Disruptive forces are acting from all sides and require sound adjustments and a clear course. The concept of strategic positioning brings decisive advantages to companies in the packaging industry. In our article, we introduce you to the concept, its advantages and tools. Set a […]

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