Oliver Smith
07. June 2025
Success factors for acquiring new customers: from farmer to hunter
07. June 2025
The established growth model of the packaging industry relies on nurturing existing customers. However, the “farmer” model has passed its zenith. The current situation requires a ‘hunter’ who can attract new customers. The transition is not easy, but it is necessary – and possible. We will show you the three key success factors, which questions […]