News

Julia Schober
23. February 2022

Innovative new customer acquisition: added value through digitalization

Acquiring new customers is increasingly a major problem for companies in the packaging industry. As a result, important growth opportunities are missing – both acutely and prospectively. Previous, analog and cold forms of acquisition are losing their power and hardly yielding any results. The solution lies in digital and content-based new customer acquisition. An important […]

Read more

Matthias Giebel

Reusable packaging for the circular economy: There is still a lot of room for improvement here

  In our fourth article on the Ellen MacArthur Foundation (EMF), we look at the topic of reusable packaging and evaluate its use in practice. What are the potentials? Which ones remain largely untapped so far? What is the situation with primary packaging? Where are the problems in implementation? Because even if innovative reusable concepts […]

Read more

Karsten Beutner

These top trends are shaping the packaging industry

Are we bringing owls to Athens when we tell you that the packaging industry is facing profound and far-reaching upheavals? We are all experiencing how the market is becoming increasingly complex, confusing and at the same time dynamic. Stability was yesterday. The future viability of many business models has become questionable. Decision-making certainty has become […]

Read more

Karsten Beutner

10 Success factors for growth. Paths and trends

The packaging industry is currently characterized by great dynamics. This brings new players, threatens established players and creates scope for growth in the form of new business models, strategies and solutions. In a study, we have examined developments in the packaging value chain. Where is the market heading? Why is growth important and what growth […]

Read more

Thomas Reiner
18. February 2022

McDonald’s tests its own returnable deposit system

Customers at McDonald’s in Berlin and Munich have recently begun receiving beverages and desserts in returnable containers with deposits on request. The packaging is offered for consumption in the restaurant as well as in takeaways at the McDrive. The new offer shows how much movement there is in the refill sector. No wonder, since reusable […]

Read more

Thomas Reiner
11. February 2022

Iceland launches new product lines with reduced plastic packaging

British frozen food supermarket chain Iceland announces the launch of 9 new product lines that it says are packaged plastic-free or with greatly reduced plastic content. The move is cleverly implemented, as there is plenty of scope for packaging innovation, especially with new products. It is also clear, especially with new products, how consistently retailers […]

Read more

Thomas Reiner
03. February 2022

Evian introduces its first sparkling water… in a can

The food giant Danone has been offering a carbonated Evian mineral water for the first time this year – and is relying on a recyclable aluminium can. The renowned brand is thus taking an innovative step in terms of product range differentiation (with packaging innovation at the core) and also wants to open up new […]

Read more

Karsten Beutner
25. November 2021

Shortage of raw materials affects operational processes. What helps?

The shortage of raw materials continues to hold the industry in its grip and is now also having a massive impact on operational processes. Almost no company can escape the situation. And the situation remains tense. According to surveys, the bottlenecks will probably keep us busy until at least the end of 2022. Here we […]

Read more

Karsten Beutner

Supply chain issues: The way out in the face of rising transport costs and increased prices has a system

Supply bottlenecks and the congestion of transport modes are leading to rising prices in transportation. The increase is reverberating and showing effects throughout the chain. As a result, the cost of packaging can increase by around 2.5 percent. Remedies for the supply chain problems are promised by transport management systems, which, as a digital logistics […]

Read more

Karsten Beutner

Fertilizer for growth: The delineation of business areas

Too many companies in the packaging industry lack a “switching point” between the market and the company. This leads to a critical undersupply of valid know-how about current needs in the market and their future development. The consequence manifests itself in slowed growth in the short and long term. The remedy can be the clear […]

Read more