News

Karsten Beutner
23. June 2021

Nothing like before: the consequences of Covid on purchasing behavior

The Corona pandemic and lockdown have had serious consequences for purchasing behaviour and decisions. Trends that were already recognisable at an early stage have intensified. Attributes such as regionality, sustainability, trust, safety, hygiene and health awareness have gained particular weight. Dwindling brand loyalty and growing online purchases are other dominant factors. For companies, the upheavals […]

Read more

Jenny Walther-Thoß
20. April 2021

The underestimated power: ESG ratings and EU taxonomy regulation

Investors and regulators are increasing the pressure on sustainability. Environmental Social Governance (ESG) ratings and the new EU taxonomy regulation are becoming key factors in the allocation of funds and contracts. The availability of data on production processes and supply chains is thus also becoming a guideline for corporate success in the packaging industry. In […]

Read more

Matthias Giebel

No platform strategy yet? Attention latecomers!

Sales and information platforms already grew at an above-average rate in pre-Corona times. These times of pandemic have further intensified this development. In order to remain viable in the future, companies must be prepared for these changes. In doing so, they should not wait, because digital connectivity is not a quick fix. We show what […]

Read more

Matthias Giebel

Consumers and the EU are fed up. Packaging needs a diet.

Overpackaging is becoming a no-go. A recent study by Mondi on consumer behavior underlines this once again. Three out of four respondents reject oversized packaging. And EU regulators are also addressing the issue. The pressure on brand owners and manufacturers is growing steadily. Reducing packaging costs in a way that is appropriate for the cycle […]

Read more

Matthias Giebel

Value Chain: Innovation through collaboration

A current VDMA study on the topic of innovations in mechanical engineering examines innovation-relevant expansions of existing value creation networks. It reveals exciting insights regarding the preferred methods. It also shows that cooperation in the value chain is gaining in importance. It is no surprise, since most companies lack the expertise and insight to master […]

Read more

Karsten Beutner

Packaging market: good prospects despite pandemic

While most industries have shrunk as a result of the Corona pandemic, the packaging market is recording annual growth of around 5.5 percent. The packaging machinery industry is an exception. However, there is light at the end of the tunnel. The supply situation for some raw and packaging materials remains a crucial point for the […]

Read more

Karsten Beutner

Steep curve in commodity prices. What can be done?

Plastics, metal, wood, paper, glass, crude oil, electricity: the prices of packaging materials and energy continue to rise, leading to higher production costs that filter through to consumers. The result is an inflationary cocktail. There are many reasons for price increases – from supply and demand to economic, demographic and political aspects, weather, inflation, and […]

Read more

Karsten Beutner

Get out of the growth jam!

Sustainability is a real driver for growth and a differentiation factor for the packaging industry. However, sustainable product offers will only be successful if the overall package of product and packaging is sustainable. In order to take advantage of the opportunities presented, companies must further professionalize in the area of sustainability. This must be done […]

Read more

Karsten Beutner

Food industry: Growing with food startups.

Just under 11 percent of German startups work in the food and nutrition sector. In total, more than 150 food startups were founded in Germany in 2019. Almost 90% of them generate sales in a wide variety of trendy areas. For established brands, they are formidable competitors, often enough capturing relevant market share. For packaging […]

Read more

Thomas Reiner

2021 B2B communication trends of the packaging industry

Disruption for the entire system, for all areas of life - for everyone: The pandemic has disrupted the entire world and accelerated digitization. Naturally, we can also feel this in communications. But what does that mean? How is B2B communication changing and what are the trends to watch? Our colleagues at B+P Communications have identified [...]

Read more