News

Thomas Reiner
12. April 2021

B+P Creality surveyed brand owners on the subject of sustainability. The result is the Packaging Report 2020/21

Our sister Berndt+Partner Creality is one of the leading agencies for holistic packaging development, innovation and design. The colleagues have recently published their latest Packaging Report. The content: Lots of industry insights on the topics of sustainability and packaging. The core findings, which are also based on the survey of 92 decision-makers from leading and […]

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Matthias Giebel

The Sleep of the Top Dogs: Digital Beats Analog

Digital newcomers among brands and packaging companies are revolutionizing the market, while many of the analog top dogs are sleeping through the trend and thus taking a high risk. Yet it is perfectly possible for brands to build up their own digital brands. And there are also ways for packaging manufacturers to equip their own […]

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Karsten Beutner

Investors: Money is only given to those who are sustainable

Sustainability beats growth. More and more customers and stakeholders are making sustainability a condition for financing and investment. ESG criteria will soon be even more important for investors than the financial growth factor. The packaging industry has hardly recognized this development yet. It has a lot of catching up to do if it doesn’t want […]

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Karsten Beutner

Time out: Corona puts the brakes on product innovation

The number of product launches and relaunches in the retail sector fell by 19% in 2020. This particularly affects companies that depend heavily on packaging changes, such as toolmakers, plate manufacturers and repro. The main reason for the decline is the corona pandemic. In the next few years, we will see an increase in product […]

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Karsten Beutner

Food industry: Growing with small brands

Small brands in the food sector are growing up to 4 times more than the top brands and private labels. Overall, growth is greatest among brands that are not among the Top 60. They are more adaptable, faster, more targeted, more communicative and more efficient. They use partnership ecosystems to do this.  Our recommendation for […]

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Karsten Beutner

Plain Talk: An Interview with Alexander Baumgartner

There are few professionals who have looked at and shaped so many different segments of the packaging industry from the executive position of large companies (e.g. Constantia, Aptar, Mayr Melnhof) and associations (e.g. ECMA, EAFA, FPE) as Alexander Baumgartner. We were able to gain an exclusive insight into more than 30 years of leadership and […]

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Matthias Giebel

Confectionery in paper: Back to the past?

There has been a lot of movement in the market for paper packaging. The trend is clear: major FMCG companies are increasingly relying on the fiber material as part of their plastic reduction targets – thanks to innovations. So will all chocolate soon be wrapped in paper again, as it was in the 70s? One […]

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Matthias Giebel

Chemical recycling: Heads up when choosing the right process

Chemical recycling is not the Holy Grail. But to turn a blind eye would be fundamentally wrong, because we can’t do without it, especially in high-volume food contact applications. What matters is the choice of the ecologically correct process. And it is precisely on this question that the conflicts ignite.   A controversial discussion has […]

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Matthias Giebel

The big gap: Innovation and innovation management in the packaging industry

The packaging industry is currently in danger of overlooking relevant future trends and losing sight of customer needs. The reason lies in a disregard for the topics of innovation and innovation management and in a misjudgment of R&D activities. In a study on the subject of innovation, we examined the situation, investigated the weak points […]

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Thomas Reiner

Even more sustainability expertise for B+P Consultants

Jenny Walther-Thoß has recently joined our team as a senior consultant in the area of sustainability. Ms. Walther-Thoß lives sustainability consistently and with passion. With many years of experience in the field of renewable raw materials, bioplastics and standards, she also brings valuable experience as an auditor and certifier. With her experience in project management […]

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