News

Jenny Walther-Thoß
23. February 2022

Overview 2022: What legislation will bring us this year

From now on, in our new POLITICS section, we will inform you regularly about ongoing and upcoming discussions, consultations and legislative changes related to packaging. The topic area of “sustainability” will play a major role in this for the foreseeable future. We will start with an overview of changes that are scheduled to come into […]

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Jenny Walther-Thoß

Present and future: Quo vadis ESG reporting?

The importance of environmental social governance (ESG) in corporate reporting is growing relentlessly. Regulators and investors have a clear goal of embedding sustainability risks with firm inclusion of ESG factors in reporting requirements and risk management. This is leading to growing requirements that are impacting a wide range of practices and functions across the enterprise. […]

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Jenny Walther-Thoß

Do or die. 5 recommendations for the climate year 2022

All-in for 1.5 °C: The pressure to meet climate protection targets and corresponding, verifiable measures is coming from all sides and is increasing at an unprecedented rate. The compulsion for companies to face these requirements is without alternative. But which measures are a priority? And which steps toward a climate strategy are sufficiently practicable and […]

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Karsten Beutner

Ka-ching for sustainability – and innovations

Many companies shy away from additional costs to make their packaging more sustainable. Yet numerous studies now show that consumers are willing to pay more for sustainable packaging. We have calculated what is in it for you and which scenarios can ensure that sustainable packaging can nourish itself. There is a lot at stake, because […]

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Karsten Beutner

Growth through differentiation: The expansion of the services business

Relatively interchangeable products on a sparsely differentiated market characterize the packaging industry. To counter the resulting cost pressure and the subsequently sinking margins, companies have to differentiate themselves visibly on the market. A promising approach here is to use product-related services. It is astonishing that the packaging industry has so far hardly recognized the added […]

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Julia Schober

Innovative new customer acquisition: added value through digitalization

Acquiring new customers is increasingly a major problem for companies in the packaging industry. As a result, important growth opportunities are missing – both acutely and prospectively. Previous, analog and cold forms of acquisition are losing their power and hardly yielding any results. The solution lies in digital and content-based new customer acquisition. An important […]

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Matthias Giebel

Reusable packaging for the circular economy: There is still a lot of room for improvement here

  In our fourth article on the Ellen MacArthur Foundation (EMF), we look at the topic of reusable packaging and evaluate its use in practice. What are the potentials? Which ones remain largely untapped so far? What is the situation with primary packaging? Where are the problems in implementation? Because even if innovative reusable concepts […]

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Karsten Beutner

These top trends are shaping the packaging industry

Are we bringing owls to Athens when we tell you that the packaging industry is facing profound and far-reaching upheavals? We are all experiencing how the market is becoming increasingly complex, confusing and at the same time dynamic. Stability was yesterday. The future viability of many business models has become questionable. Decision-making certainty has become […]

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Karsten Beutner

10 Success factors for growth. Paths and trends

The packaging industry is currently characterized by great dynamics. This brings new players, threatens established players and creates scope for growth in the form of new business models, strategies and solutions. In a study, we have examined developments in the packaging value chain. Where is the market heading? Why is growth important and what growth […]

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Thomas Reiner
18. February 2022

McDonald’s tests its own returnable deposit system

Customers at McDonald’s in Berlin and Munich have recently begun receiving beverages and desserts in returnable containers with deposits on request. The packaging is offered for consumption in the restaurant as well as in takeaways at the McDrive. The new offer shows how much movement there is in the refill sector. No wonder, since reusable […]

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