Thomas Reiner
11. February 2022
Iceland launches new product lines with reduced plastic packaging
11. February 2022
British frozen food supermarket chain Iceland announces the launch of 9 new product lines that it says are packaged plastic-free or with greatly reduced plastic content. The move is cleverly implemented, as there is plenty of scope for packaging innovation, especially with new products. It is also clear, especially with new products, how consistently retailers […]