News

Karsten Beutner
20. April 2021

Steep curve in commodity prices. What can be done?

Plastics, metal, wood, paper, glass, crude oil, electricity: the prices of packaging materials and energy continue to rise, leading to higher production costs that filter through to consumers. The result is an inflationary cocktail. There are many reasons for price increases – from supply and demand to economic, demographic and political aspects, weather, inflation, and […]

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Karsten Beutner

Get out of the growth jam!

Sustainability is a real driver for growth and a differentiation factor for the packaging industry. However, sustainable product offers will only be successful if the overall package of product and packaging is sustainable. In order to take advantage of the opportunities presented, companies must further professionalize in the area of sustainability. This must be done […]

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Karsten Beutner

Food industry: Growing with food startups.

Just under 11 percent of German startups work in the food and nutrition sector. In total, more than 150 food startups were founded in Germany in 2019. Almost 90% of them generate sales in a wide variety of trendy areas. For established brands, they are formidable competitors, often enough capturing relevant market share. For packaging […]

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Thomas Reiner

2021 B2B communication trends of the packaging industry

Disruption for the entire system, for all areas of life - for everyone: The pandemic has disrupted the entire world and accelerated digitization. Naturally, we can also feel this in communications. But what does that mean? How is B2B communication changing and what are the trends to watch? Our colleagues at B+P Communications have identified [...]

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Thomas Reiner

New white paper: Sustainability is revolutionizing the packaging market.

Sustainability is coming with the force of a tsunami and will fundamentally reshape the packaging industry. We've looked at the forces behind the momentum and summarized our findings for you in 10 causal theses. Gather inspiration in our white paper to turn the pressure to act into new creative power and actively shape the market. [...]

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Thomas Reiner
12. April 2021

B+P Creality surveyed brand owners on the subject of sustainability. The result is the Packaging Report 2020/21

Our sister Berndt+Partner Creality is one of the leading agencies for holistic packaging development, innovation and design. The colleagues have recently published their latest Packaging Report. The content: Lots of industry insights on the topics of sustainability and packaging. The core findings, which are also based on the survey of 92 decision-makers from leading and […]

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Matthias Giebel

The Sleep of the Top Dogs: Digital Beats Analog

Digital newcomers among brands and packaging companies are revolutionizing the market, while many of the analog top dogs are sleeping through the trend and thus taking a high risk. Yet it is perfectly possible for brands to build up their own digital brands. And there are also ways for packaging manufacturers to equip their own […]

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Karsten Beutner

Investors: Money is only given to those who are sustainable

Sustainability beats growth. More and more customers and stakeholders are making sustainability a condition for financing and investment. ESG criteria will soon be even more important for investors than the financial growth factor. The packaging industry has hardly recognized this development yet. It has a lot of catching up to do if it doesn’t want […]

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Karsten Beutner

Time out: Corona puts the brakes on product innovation

The number of product launches and relaunches in the retail sector fell by 19% in 2020. This particularly affects companies that depend heavily on packaging changes, such as toolmakers, plate manufacturers and repro. The main reason for the decline is the corona pandemic. In the next few years, we will see an increase in product […]

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Karsten Beutner

Food industry: Growing with small brands

Small brands in the food sector are growing up to 4 times more than the top brands and private labels. Overall, growth is greatest among brands that are not among the Top 60. They are more adaptable, faster, more targeted, more communicative and more efficient. They use partnership ecosystems to do this.  Our recommendation for […]

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