Packaging as brand ambassador: Bio-D and Berry Global launch 100% PCR reusable bottle for cleaning products

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UK-based Bio-D says it is one of Europe’s leading independent manufacturers of environmentally friendly cleaning products. Together with global packaging group Berry Global, the company is now launching a new bottle for its portfolio of cleaning products. The reusable container is made from 100 percent post-consumer recyclate and is itself fully recyclable. 100 percent recyclate is a statement. And the reusable solution shows that the company is thinking holistically. Above all, however, the initiative is a strong proclamation for packaging as the most important brand ambassador.


Based in Hull, England, “Bio-D Company Ltd” says its range aims to provide highly effective, easy-to-use products that offer consumers an affordable, natural alternative to conventional cleaning products. The products are manufactured entirely domestically and are certified by Cruelty Free International and the Vegan Society.

To visibly and effectively communicate its claim to the outside world, Bio-D has worked with Berry Global to develop a range of bottles that document the company’s holistic and environmentally friendly approach.


The bottles in detail

Characteristics according to the company:

  • Material – The bottles are made entirely of post consumer recyclate (PCR).
  • Recycling – The bottles are fully recyclable.
  • Reusable – The bottles can be refilled multiple times at over 300 refill outlets across the country. To ensure this, the design is focused on a high level of performance, especially in terms of durability and longevity.

The range includes 750ml, 1-liter and 5-liter bottles for a range of Bio-D liquid products, including laundry detergent, fabric softener, dishwasher detergent, dishwashing detergent and home and garden cleaning products.


Consistent: Packaging as brand ambassador

Bio-D’s move exemplifies the importance of packaging as the most important brand message. It is visible, haptic and effective. And it plays to its strengths even without large marketing budgets. That’s why packaging is an unbeatable trump card, especially for products that can’t or shouldn’t be advertised at great expense.

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