Innovation

Matthias Giebel
12. April 2021

The big gap: Innovation and innovation management in the packaging industry

The packaging industry is currently in danger of overlooking relevant future trends and losing sight of customer needs. The reason lies in a disregard for the topics of innovation and innovation management and in a misjudgment of R&D activities. In a study on the subject of innovation, we examined the situation, investigated the weak points […]

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Thomas Reiner
21. January 2020

Paper continues to seize market shares: Frozen food from Frosta comes in kraft paper.

Frosta, the frozen food manufacturer, is known for innovation. Since 2003, for example, the company has dispensed with all additives. As a pioneer, the company is now also breaking new ground in the area of sustainability. It is the first frozen food manufacturer to completely eliminate the use of plastic in packaging.

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