News

Oliver Smith
11. October 2023

Top 5 marketing trends in the packaging industry

Marketing has become a key factor in the packaging industry. It is developing dynamically and redefining itself at the same time. In our article, we explain and evaluate the five most important marketing trends in the industry for you. It’s about strategic marketing, positioning, market intelligence, new customer acquisition and platform economics.   Trend 1: […]

Read more

Katharina Rösner-Kraus

Economic spotlight: plastics, fibres and mechanical engineering

The ifo Business Climate Index has fallen for the fourth time in a row. The evaluation of the current business situation fell to its lowest level since August 2020 – and German companies are even more pessimistic about the coming months. The figures and sentiments published in August 2023 show that expectations for trade and […]

Read more

Astrid Fleschhut

Price war and concerns about the future of recyclate

Everyone could agree: plastic only has a future as a packaging material if we succeed in closing the cycles. The increasing production and use of recycled material is indispensable for this. And the European regulators also attach a central role to the use of recycled material in the new PPWR. However, things currently look quite […]

Read more

Matthias Giebel

Reusable jars for food: How sensible is that ecologically?

The politically driven trend towards more and more reusable packaging does not stop at beverages and gastronomy. Other areas of application have come into focus. In the food sector, too, brand manufacturers are increasingly considering whether a switch to reusable packaging is advisable. However, the answer is often hindered by the not inconsiderable effort required […]

Read more

Thomas Reiner
02. October 2023

Hey Circle and Austrian Post: Pioneering work for sustainable reuse e-commerce packaging picks up speed

In the dynamic world of e-commerce, the search for sustainable reusable solutions has become increasingly important. A notable example of such a possible solution is the startup “Hey Circle”, which offers reusable e-commerce bags. The recent collaboration between Hey Circle and Österreichische Post AG confirms the assumption that simple and easily adaptable solutions are needed […]

Read more

Thomas Reiner
25. September 2023

The Kraft Heinz Company launches fully recyclable squeeze cap without silicone

US food giant The Kraft Heinz Company has launched a new closure in the UK for squeeze bottles of its Heinz brand of tomato ketchup. The innovative closure is made of mono-material and is completely recyclable. Replacing the silicone previously used without compromising functionality is no easy task. The fact that Heinz has mastered the […]

Read more

Thomas Reiner
18. September 2023

Packaging as brand ambassador: Bio-D and Berry Global launch 100% PCR reusable bottle for cleaning products

UK-based Bio-D says it is one of Europe’s leading independent manufacturers of environmentally friendly cleaning products. Together with global packaging group Berry Global, the company is now launching a new bottle for its portfolio of cleaning products. The reusable container is made from 100 percent post-consumer recyclate and is itself fully recyclable. 100 percent recyclate […]

Read more

Thomas Reiner
28. August 2023

Reusable bags for e-commerce on trend: The case studies of Tchibo and no-boxx

English start-up no-boxx has launched a reusable (and trackable) shipping bag for online and offline retail in the UK. Tchibo (Germany), on the other hand, is now testing its own reusable shipping solution for the second time, also in the form of a bag. The fact that established D2C companies as well as start-ups are […]

Read more

Thomas Reiner
10. August 2023

Anti-plastic combo: cosmetics start-up relies on refill, glass and home-compostable fiber bags

London-based startup Necessary Good declares plastic a “hate object” and relies on refill glass flacons and fully home-compostable refill bags for its skincare products. The cosmetics segment again shows itself to be a (relative) “early mover” in the search for more packaging sustainability in general and in the substitution of plastic as well as in […]

Read more

Thomas Reiner
31. July 2023

Respectueuse launches recyclable deodorant stick made from recycled paper

French cosmetics brand Respectueuse is using Sonoco’s recyclable EnviroStick packaging for its deodorant product line. The three-piece tube made of recyclable fibers offers push-up functionality and serves the trend of substituting paper for plastic. Paperization continues unabated as a trend – and the cosmetics segment continues to lead the way. Respectueuse has also looked at […]

Read more